Web refresh, creative direction, marketing funnel strategy and assets , client centric resources

Alchemy of Compassion

Project Type

Services

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Services

Alchemy of Compassion was redesigned to reflect the true brand presence of the ketamine retreat company to be more authentic rooted in integrity, community, and self-compassion. This project aimed to capture the transformative and supportive nature of the retreats while emphasizing their connection-driven ethos. This included designing a cohesive marketing funnel with an engaging lead magnet to capture attention, followed by a strategic email marketing campaign and paid ad strategy to convert potential clients.

Additionally, I developed interactive, client-centered resources—including comprehensive preparation and integration guides—grounded in my expertise in psychedelic preparation and integration. These guides were designed to optimize each participant’s experience, fostering trust, empowerment, and long-term transformation.

The Objective

client industry: psychotherapy + psychedelic wellness

website platform: Squarespace

Hero video creative direction

brand in color

Client resources

Photoshoot creative direction