To create a bold, inspiring, and cohesive brand and website for Catalyst, a movement that empowers coaches to elevate their craft and expand their impact through a three-pillar model of education, coaching mastery, and personal development.
The goal was to design a digital home that embodies Catalyst’s mission—to help coaches step fully into their purpose, refine their skills, and transform the coaching industry from the inside out. Through dynamic visuals, intentional structure, and confident messaging, the site reflects the brand’s belief that world-class coaches aren’t just born—they’re built through devotion to growth and service.
The design balances authority with approachability, blending clean professionalism with warmth and depth. Every element invites visitors to not only learn from Catalyst, but to see themselves as the next generation of conscious, high-impact leaders ready to claim their place in the world.
The Objective
client industry: Education, membership & community
