To create a vibrant, playful, and soulfully aligned brand and website for Mindset by Mackenzie, a life purpose coach who helps women rediscover their joy, confidence, and clarity through transformational coaching experiences.
The goal was to design a digital home that feels like Mackenzie herself—bright, authentic, and full of contagious energy. Her work invites women to peel back layers of fear and self-doubt so they can step boldly into the lives they’re meant to live.
The branding and website capture that essence through bold colors, playful typography, and heartfelt storytelling, creating a space that feels both deeply personal and joyfully expansive. Every detail reflects Mackenzie’s mission to make self-discovery feel like coming home to yourself—and to remind visitors that growth can be fun, freeing, and full of light.
