To create an evocative, soul-anchored personal brand and website for Lex Joyal, a microdosing and somatic life coach who helps sensitive, creative humans turn their emotions into power and live wildly authentic lives.
This project was an act of embodiment, designing not just a visual identity, but an energetic one. The goal was to translate my own essence—raw, intuitive, creative, and free—into a brand that feels like movement, emotion, and truth all at once.
The result is a design language that mirrors her work: fluid yet grounded, poetic yet practical. Every color, texture, and word was chosen to reflect transformation—the space between who we’ve been and who we’re becoming.
Through intentional artistry and storytelling, the Lex Joyal brand and website invite visitors to slow down, feel deeply, and remember their innate aliveness. It’s not just a site—it’s an experience of what it means to come home to yourself.
