all
people stopped trusting websites, because they started looking the same
people stopped trusting websites, because they
started looking the same
Your website should feel like walking into your world: a place only you could create, because there's only one you. A place where your person feels like a guest in your living room, holding the most delicious cup of coffee, with no desire to leave anytime soon.
A place that feels like somewhere they've been before, even on their very first visit.
These are the creatives and business owners I design brands and Showit websites for: the ones who lean so unapologetically into their uniqueness, weirdness, and brilliance that the competition just… disappears.
There’s the coach using the same template as the other coach, just with a different logo dropped in, And now you can't remember who does what.
There’s the yoga studio that chose white, light blue, and a mandala to represent their brand (and you literally cannot find their schedule because the button is broken).
Next, add the flood of AI-built websites that have made the internet inhuman, sterile and honestly… boringgggg. Are you real? Or an avatar? It can be hard to tell.
And, in order to build a successful business, you must build trust with your customers. When your website interrupts the pattern of overused templates and AI slop, people notice. And start paying attention.
aesthetic isn't just nice to look at. It changes how people think and feel.
you've seen it so many times you're desensitized.
developed in a week
the full experience $5,500
includes a professional copywriter
Your words, your keywords, and your whole universe, developed in one week. Like picking up a fresh roll of film, except it’s your website, and people can actually find it.
already have your copy? design only $4,500
what’s included
//01
No more staring at a blank Google Doc. Before your week, you go through my guided onboarding (questions, prompts, voice notes, whatever gets you talking) and we turn it into copy for every page.
Then my copywriter, Jennifer Davis-Flynn, takes it from there. She spent 20 years writing and editing for national magazines, and she turns everything you shared into copy for every page, filling in the gaps until it sounds like you on your best day (and honestly, probably a little better). You approve everything before I build a thing.
your words, found and written with you
what’s included
//02
And more depending on the world you're building. We start with one of my Showit blueprints, then I reshape it around your world, building custom components where you need them and hiding a few secrets along the way.
One week later, your universe is ready to open its doors on a site that feels fully custom, minus the months of waiting.
up to 6 pages
your Universe, aka a brand new Showit website
what’s included
//03
Before I design anything, I get to know you: your quirks, your rituals, your inside jokes, the song you can't stop playing, your favorite scene from your favorite movie, the thing you secretly collect. Then I hide them across your site and don't give you a map (:
It's like Taylor Swift’s hidden clues, but your version. You'll find some right away, and some months later. The best part is, the right people will pick up on them and feel right at home.
Easter Eggs, yes, sprinkled across your site
what’s included
//04
Translation: all the techy stuff that makes your head hurt. Before we build, I dig into your competition and what your people are actually typing into Google, and turn it into your keyword strategy.
Then I connect (or transfer) your domain to your new universe, lock it down so it's secure, and weave those keywords into your page titles, meta descriptions, and alt text, so Google knows what you do and the right people can find you.
Domains, SEO and security
what’s included
//05
I'll send you progress reports with revision opportunities throughout your build week. Make a list (or voice-note) of every revision you desire, and send it my way. We do this via WhatsApp so we can chat in real time instead of losing information to email and text. 💀
As many revisions as your heart desires
what’s included
//06
And because this is your universe, you should know your way around it. Before I go, you get a custom video tour of your site: where everything lives, how to update each page, and the Showit basics.
So when you wanna swap a photo at 11pm or rewrite your About page on a whim, you can just… do it. No waiting on me. Though I'll never be mad hearing from you. (:
Custom video walkthroughs for your universe
Yes, the microd*sing girl builds websites too
I'm a lover through and through. Of people and love stories. Of coffee on a rainy morning. Of Pooh, Eeyore, and Tigger, because they remind me of my sisters. Of finding dimes, because they remind me of my grandpa, and the ladybugs that remind me of my momma.
Those tiny, meaningful things are exactly what I'll hide in your universe too. Sure, I'm a dope designer. I'm meticulous about details and obsessive in the best way. But what I'm really good at is taking your big ideas, your essence, and all your beautiful weirdness and alchemizing them into a universe that feels like somewhere your people have been before—even on their very first visit.
And honestly? The best part is how much fun you'll have along the way. So much of running a business is tough . Let’s make this part easy.
I've been making things since I was four, sitting in the sawdust of my dad's wood shop, watching him turn ideas into real, touchable things.
I skipped history and hid in the art room more days than I went (and somehow still passed?). In college I majored in film photography and snuck in through the art department window after it locked for the night so I could be alone in the darkroom until 3am, under the red light, watching an image appear out of nothing. That moment still thrills me every time. It's the same feeling I chase now, just with websites.
I taught myself web design while stuck in a 9–5 I hated, and when I lost my job in 2023, I finally let myself scratch the itch I'd been ignoring for years.
Somewhere along the way, I got curious about something bigger: how can the same world look so different to every single person in it?
That question took me everywhere: spirituality, the subconscious, human psychology, and a few psychedelic journeys that cracked my world open. I became obsesseddddd with how our minds recognize patterns, and why some places feel like home the second we walk in, like a song you forgot you knew every word to, while others make us want to run for the hills.
rewind through the universes I've created ◁◁
I’m Lex and my life has been a type A’s nightmare, here's the lore
Turns out, that's the whole secret to a great website. People don't fall in love with something new. They fall in love with something that feels familiar.
working with Lex was a dream.
I have a hard time putting into words what I'm envisioning and she knocked it out of the park. The whole design process was so fun and flowed with ease. Lex has such a creative imagination and was great at executing a beautiful new website for my business.
I highly recommend working with her if you feeling stuck on creating your website or need help with design and branding. So in love with my new site that feels like me!
michelle wu // virtual assistant, san diego, ca
if i could clone Lex, i would.
She is so talented with graphics, videos, photography, content creation, building and maintaining cohesive brands, building any type of web page, you name it. She's a dime a dozen and her drive to dive in with all her heart is what makes working with her so wonderful.
nickey norrish // brand partnership manager for pro athletes, toronto, canada
if i could clone Lex, i would.
I've been making things since I was 4, sitting in the sawdust of my dad's wood shop, watching him turn ideas into real, touchable things. I skipped history to paint more days than I went (and somehow still passed?).
In college I majored in film photography and climbed through the art department window so I could be alone in the darkroom until 3am, under the red light, watching an image appear out of nothing. That moment still gets me every time. It's the same feeling I chase now, just with websites.
michelle wu // virtual assistant, san diego, ca
Working with Lex was a dream.
She is so talented with graphics, videos, photography, content creation, building and maintaining cohesive brands, building any type of web page, you name it. She's a dime a dozen and her drive to dive in with all her heart is what makes working with her so wonderful.
michelle wu // virtual assistant, san diego, ca
I have a hard time putting into words what I'm envisioning and she knocked it out of the park. The whole design process was so fun and flowed with ease. Lex has such a creative imagination and was great at executing a beautiful new website for my business.
I highly recommend working with her if you feeling stuck on creating your website or need help with design and branding. So in love with my new site that feels like me!
nickey norrish // brand partnership manager for pro athletes, toronto, canada
my business evolved drastically
I hired Lex to design my very first oracle deck for me, and the rest is history. She transformed the way my business looked and felt, taking my personality and infusing it into every corner of my business from my website, to my business cards, to the local events I hosted.
This was my most strategic and seredipitous hire. And working with her is the most fun, light, and expansive experience.
mackenzie stewart // life coach, san diego, ca
If I could clone Lex, I would.
Working with Lex was a dream.
She is so talented with graphics, videos, photography, content creation, building and maintaining cohesive brands, building any type of web page, you name it. She's a dime a dozen and her drive to dive in with all her heart is what makes working with her so wonderful.
michelle wu // virtual assistant, san diego, ca
I have a hard time putting into words what I'm envisioning and she knocked it out of the park. The whole design process was so fun and flowed with ease. Lex has such a creative imagination and was great at executing a beautiful new website for my business.
I highly recommend working with her if you feeling stuck on creating your website or need help with design and branding. So in love with my new site that feels like me!
nickey norrish // brand partnership manager for pro athletes, toronto, canada
michelle wu // virtual assistant, san diego, ca
my business evolved drastically
I hired Lex to design my very first oracle deck for me, and the rest is history. She transformed the way my business looked and felt, taking my personality and infusing it into every corner of my business from my website, to my business cards, to the local events I hosted.
This was my most strategic and seredipitous hire. And working with her is the most fun, light, and expansive experience.
mackenzie stewart // life coach, san diego, ca
working with Lex was a dream.
I have a hard time putting into words what I'm envisioning and she knocked it out of the park. The whole design process was so fun and flowed with ease. Lex has such a creative imagination and was great at executing a beautiful new website for my business.
I highly recommend working with her if you feeling stuck on creating your website or need help with design and branding. So in love with my new site that feels like me!
michelle wu // virtual assistant, san diego, ca
developed
how your site gets
launch week
I handle the techy stuff: contact forms, email opt-ins, your domain, your SEO, and making sure every button works the way you want. Then, we launch: you get your custom video walkthrough, and I hand the keys over to you.
book your week
You apply, we hop on a quick call to make sure we're a fit, and you pick your build week. 50% holds your spot. Then I set you up with your own Notion digital workspace: a cozy, organized home for your photos, links, and logins, plus the fun stuff (your quirks, rituals, inside jokes, the thing you secretly collect). That's where your easter eggs come from. 👀
find your words
This is where the magic begins before anyone touches a pixel. You go through guided onboarding. My copy assistant drafts and refines your copy, and you approve it. Meanwhile, I'm researching your competitors and building your keyword strategy. We also pick the blueprint for our design. Everything is in place before we start, so we can spend the week conjuring a website that magnetizes your ideal client.
buiild week
We kick off on Zoom, and you tell me everything: your taste, your people, the version of you you're growing into. Then, I start with your homepage, because it's the big bang that creates your whole universe.. Next, come the rest of your guiding planets: services, contact, portfolio, whatever we've planned. Your About page goes last (everyone struggles with it, and it's so much easier once you've seen your world come to life 😉). And then my favorite part: hiding your easter eggs. You'll get progress updates along the way and send any revisions on WhatsApp (voice notes are totally welcome).
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other ways to work with me
branding or brand refresh
inquire ▷▷
Oh you're reinventing yourself. Don't you worry, I've done that at least 100x too. We can add branding to any website.
Light Branding (+$750): fonts, a color palette, and a simple logo mark.
Full Brand Identity (+$3,000): the whole cosmos, with a logo suite, palette, font suite, brand elements, and a style guide so everything stays unmistakably you.
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other ways to work with me
pages à la carte
inquire ▷▷
Need more than 6 planets (aka pages) in your universe?
The universe is always expanding. We can add pages as needed
click to explore
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other ways to work with me
website (or sales page) in a day
inquire ▷▷
Supersonic mode. One focused day for a sales page, a landing page, or a tiny 1–2 page site: one invitation for an offer, a workshop, a waitlist, a beginning.
Perfect if you're launching something new and just need one gorgeous door for people to walk through. (Easter eggs included, obviously.)
$1750
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other ways to work with me
a fully custom website
inquire ▷▷
For the ones who want every single thing built from scratch: no blueprint, just a blank canvas and your wildest vision, designed page by page around how you want people to feel.
These take 6–8 weeks and I only take a one at a time, so if that's you, let's talk.
Starting at $9,000
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other ways to work with me
explore the portfolio
why my favorite question is "so, what do you do?"
